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The Hyper Back
To School Weeks
Going back to school just got more fun with the AR wrapping Paper from the Carrefour. We made 5 dance experiences in AR with TikTok star Steffi Merci. Kids scanned the wrapping paper on their books and for 5 weeks there was a different dance every week. It's a wrap!
The campaign was hugely successful. In its first two weeks the experience was activated more than 12K times.
We created the 5 video’s with Steffi Merci in front of a green screen. And when she popped out of the wrapping paper she did her dance with some cool visual effects.