Van Cleef & Arpels
The Alhambra® jewelry collection by Van Cleef & Arpels is inspired by the four-leaf-clover. And we brought this timeless symbol of luck to life with two Snapchat Lenses. Lenses that let you be part of Van Cleef's world of excellence and craftsmanship.
This is your lucky day!
The Lens within the Snapchat campaign has three different universes. By tapping the appropriate buttons users could switch between a dreamy world filled with magical clovers, one with silky white flowers and finally a beautiful peacock showing its feathers. All inspired by the television commercial and the famous clover butterfly therefore plays the leading role in our Lenses.
The second Lens was triggered by a marker on a photo booth. The visitor was immersed in an enchanting world full of clovers that kept growing. A true luxurious selfie.